Employer Branding

The power of a well communicated and well positioned employer brand is formidable - not only is employer branding a key component of establishing brand identity in a hyper-competitive recruitment market, it’s the mast to which your employees, and your prospective employees, tie their flag to.

Our mission, to match people and organisations through an uncompromising & exacting approach to recruitment, is further guaranteed by our understanding and strategic oversight of our clients’ employer brand curation.

A great brand strategy anchors a brand in a distinct place, and when done right, is big and flexible enough to endure the ebbs and flows of recruitment and retention in a disrupted hiring market.

Our Employer Brand Methodology

Diagnose:
We look at your current brand health, analysing market placement and utilising competitor research and internal brand analysis to build a framework of improvement.

At leadership level, we establish your brand proposition that’s most likely to attract the right talent to your enterprise. What is your DNA? What are your values? How do you define your culture?

We’ll identify what your employer branding objectives look like in real life, how they’re communicated, and what they mean to your people in real-time.

We’ll gain insights into your organisation in order to truly understand your employer brand perception and your wider enterprise vision to your own people, as well as your wider external stakeholder view.

Develop:
We’ll identify and develop a credible and attractive employer value proposition to shape your employer brand through iterative, stakeholder-included development and strategy building.

Deploy:
With your proposition in place, we’ll work with you to bring your employer brand to life, articulating it to your target audience and adapting your strategy to meet your hiring needs.

Benefits

Our employer branding solutions will help your business to stand out and gain a competitive edge by attracting higher quality candidates and boosting your credibility and trust in the applicant base.

Moreover, a strong employer brand will lead to a reduction in your overall recruitment costs, improve employee retention and ultimately will create an internal team of ambassadors for your organisation.

Contact our team to explore how we can tailor a solution to meet the needs of your business!