As many companies know, getting the best talent is hugely important these days. Evolve understands that and it’s why we want to work with companies to help them figure out their Employer Branding and Talent Attraction strategies. Attracting and keeping top talent is crucial to the success of any business. If you can bring in the right people, it can lead to increased innovation, better productivity, and a more positive company culture.

In a recent poll by Evolve, we asked the question of how companies set themselves apart. Almost 70% of votes was for “people culture and values”, as opposed to other factors such as package and benefits or progression opportunities. This highlights just how important the Employer branding of an organisation is for candidates in today’s job market.

In this article, we're going to talk about what talent attraction and employer branding are, why they're so important, and how you can improve them.

Talent attraction is all about finding and attracting the right people to fill open positions in your company. This means figuring out what skills and qualities you need, creating job descriptions that appeal to those qualities, and using different recruitment strategies to attract qualified candidates.

Employer branding is all about how your company is perceived by potential employees. It includes your company's mission, values, culture, and reputation. If you have a strong employer brand, it can help attract top talent, increase employee engagement / retention, and improve your company's reputation. You can build your employer brand in various ways, such as showcasing your company culture on social media, offering competitive compensation and benefits packages, and promoting your company's mission and values.

You might be wondering why talent attraction and employer branding matter so much. In today's job market, it's tougher than ever to attract top talent. Having a strong employer brand can give you a competitive advantage by making your company stand out from the rest. This, in turn, can help you attract the best candidates and improve employee retention rates. Plus, if you're able to attract the right people and create a positive workplace culture, you can save yourself time and money in the long run by reducing employee turnover and its associated costs.

So, how can you improve your talent attraction and employer branding efforts? Here are some tips:

• Define your company culture and values: Knowing what sets your company apart and what you stand for is crucial to building a strong employer brand.
• Use social media to showcase your culture: Social media is a great way to give potential candidates a glimpse into your workplace and show off your company culture.
• Offer competitive compensation and benefits: Offering a competitive compensation and benefits package can make all the difference in attracting and retaining top talent.
• Promote your mission and values: Make sure your company's mission and values are front and centre.
• Provide a positive candidate experience: The candidate recruitment experience is crucial to your employer brand.

So there you have it! alent attraction and employer branding are super important, and by taking these steps, you can improve your chances of attracting and retaining top talent.

For more information about how Evolve can help your business with Talent Attraction and Employer Branding strategy, please contact the Sarah Le Brocq on 0113 457 0777.