Digital Marketing Manager - Continence Care - Remote & Cheshire Office based

2022-08-01 20:05:102022-09-11 Evolve Selection
Area North West, UK North West UK
Sector Healthcare / MedTech - Marketing
Salary Flexible salary DOE + exceptional benefits package
Start Date ASAP
Job Ref V40555
Description

Join a pioneering medical device organisation as a Digital Marketing Manager!
This position will be responsible for driving consumer acquisition and loyalty through unique, engaging and results-driven digital campaigns, content and experiences across the website, email, and social platforms with a focus around our clients range of Continence Care products.

This is a fantastic position for a Digital Marketeer looking for a new challenge in a rewarding industry, and will be predominantly remote based with 1-2 days per week in the Cheshire Head Office when required.

Ideal Requirement
Successful marketing experience, ideally in the Medical Device or Pharmaceutical industry.
Direct-to-consumer retail marketing experience may also be considered.
Strong experience in a digital marketing environment.
Experience leading digital projects with multiple stakeholders from concept to implementation
Strong understanding of the digital ecosystem and digital products.
Highly motivated, energetic individual with a positive disposition.
Strategic thinker with passion for the customer and the ability to think creatively and analytically.
Persuasive communicator that understands how to effectively balance various points of view, influence others, and find common ground that drives meaningful results.

Role Responsibilities
Develop a 3-year digital marketing strategy for Continence Care Business Unit building stepwise project plan for execution.
Create and implement online projects to drive web traffic, brand awareness, acquisition, and conversions across key digital channels – web, email marketing, SEO and SEM activities, social media.
Maximise website User Experience, content, and effectiveness, achieving measurable gains in key website metrics.
Strive to produce superior user experiences that drive differentiated customer engagement.
Identify conversion tools, online opportunities to generate leads and maximise brand presence and awareness.
Partner with vendor agency to drive maximum results through SEO and provide recommendation on appropriate online media spend.
Manage campaigns, both offline and online, and continually identify opportunities for conversion and me+ integration.
Lead digital analytics to set benchmarks, track success and refine strategy for website, social media, content, and email marketing activity.
Create and maintain a digital calendar of activity and content, ensuring total integration with me+ programme, product launches and campaigns, demand generation and event marketing.
Liaise with Global product team to ensure product messaging and campaigns are maximised online.
Serve as initial point of contact for all web and email activities; responsible for the roll-out of website launches and accompanying activities aligned to global strategy– analytics, Umbraco training, email set-up.
Maintain uploading of digital assets on internal marketing source file site (Marketing world); inform and educate team on usage.

Role Specific Competencies
Excellent project management and communication skills.
Ability to multi-task and prioritise workload.
Familiarity with website content management systems, eMarketing and CRM systems.

Recruitment Process
2/3 stage process.

Interested? Please click apply, or contact Claire Handley on 0113 457 0777 to discuss further!

Evolve is a leading recruitment and outsourcing organisation, operating within the Pharmaceutical, Healthcare, Medical Device and Life Science sectors.

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